A Not-So-Subtle Rule from Apple
Ever notice how movie villains always seem to use some random off-brand phone while the heroes whip out iPhones? That’s not a coincidence. Apple has a very specific policy: their devices can be used in films—but only by the good guys.
Yes, seriously.
This surprising fact came straight from director Rian Johnson, known for “Knives Out.” In an interview, he revealed that Apple allows iPhones in movies, but they don’t want bad guys using them. So if you’re watching a mystery flick and trying to figure out the killer—pay attention to who’s holding what.
The Power of Branding
Apple has long curated an image of sleekness, innovation, and trust. Having villains use their product might tarnish that image. Think about it: if Darth Vader pulled out an iPhone before blowing up a planet, it might feel… weirdly off-brand.
This level of control helps Apple preserve its brand aura—cool, modern, and on the right side of morality. In storytelling, props matter. And the iPhone isn’t just a phone—it’s a character cue.
Filmmakers Take Note
For directors and screenwriters, this policy can be a small creative challenge. Want your villain to seem sophisticated? Too bad—they’re getting a generic Android. That also means subtle visual clues can give away major plot twists.
So next time you’re watching a whodunit, and one shady character isn’t using an iPhone? You might’ve just found your bad guy.
A Clever PR Move
This policy isn’t just about storytelling. It’s clever marketing. Apple maintains an elite image by choosing when and how its products appear. It’s like product placement with moral judgment baked in.
Most companies are happy just to get screen time. Apple, on the other hand, is selective. Their phones are more than tools—they’re a lifestyle. And apparently, villains aren’t invited.
Does It Work?
Honestly, yes. The iPhone has become synonymous with protagonists, influencers, and aspirational living. If you see someone in a movie using an iPhone, your brain already assigns them trust points.
This rule might seem controlling, but in the world of media and branding, perception is everything. Apple plays chess while others play checkers.
Final Thoughts
It may seem like a small detail, but it speaks volumes about the power of brand protection. Apple isn’t just selling phones—they’re selling identity. And villains, apparently, don’t fit into that picture.
So next time you’re watching a thriller and trying to decode the mystery, look past the dialogue. Look at the phones. The villain might be hiding in plain sight—without an iPhone.