We’ve all heard the warnings: Narcissism is on the rise. Millennials are the “me” generation. Self-obsession is destroying society.
But what if we’ve been thinking about narcissism all wrong?
What if, in our rush to condemn self-interest, we’ve thrown out something essential—something that, in the right doses, makes life better for everyone?
This isn’t a defense of toxic egomaniacs. It’s a deeper look at why a measured amount of narcissism might be exactly what our culture needs.
The Narcissism We Hate (And the Kind We Secretly Admire)
When we think of narcissists, we picture the worst:
- The Instagram influencer who curates every moment for validation.
- The coworker who takes credit for everything.
- The ex who gaslit you into thinking you were the problem.
But narcissism isn’t just one thing. Psychologists actually distinguish between:
- Grandiose Narcissism (the toxic, entitled kind)
- Healthy Narcissism (self-confidence, ambition, resilience)
The first kind ruins relationships. The second kind builds them—because people who believe in themselves also inspire others.
Think of the most charismatic leaders, artists, and innovators you know. Chances are, they have a streak of healthy narcissism. They need to.
The Surprising Benefits of Being (a Little) Selfish
1. Narcissists Are Happier
Studies consistently show that people with moderate narcissism report higher life satisfaction. Why?
- They’re less crushed by criticism.
- They pursue what they want unapologetically.
- They recover from setbacks faster.
In a world drowning in anxiety and self-doubt, a little self-focus might be the antidote.
2. They Get Ahead—Without Guilt
Research from the Journal of Personality and Social Psychology found that narcissists are more likely to:
- Ask for raises
- Pursue promotions
- Advocate for themselves in negotiations
Meanwhile, the most selfless people often end up overworked, underpaid, and resentful.
3. They Make Better Leaders (Sometimes)
A controversial 2020 study in The Leadership Quarterly found that in high-stakes environments (startups, politics, crisis management), narcissistic leaders often outperform humble ones.
Why?
- They take risks others won’t.
- They project confidence in uncertainty.
- They don’t obsess over being liked.
Of course, unchecked narcissism leads to disaster. But the right amount? It can move mountains.
The Dark Side: When Self-Belief Becomes Delusion
Before you start preaching the gospel of selfishness, let’s acknowledge the dangers.
Too much narcissism leads to:
- Relationship collapse (no one likes being treated as an audience)
- Self-sabotage (overconfidence blinds you to real flaws)
- Societal damage (see: every corrupt CEO or dictator)
The key isn’t more narcissism—it’s better narcissism.
How to Be Selfish Without Becoming a Monster
So how do you harness the good parts of narcissism without turning into a nightmare?
1. Chase Excellence, Not Validation
Healthy narcissists don’t just want applause—they want to be good at things. Focus on mastery, not likes.
2. Balance Self-Interest With Empathy
You can be ambitious and kind. In fact, the best leaders are both.
3. Know When to Turn It Off
Even the most confident people need moments of humility. Learn to listen—really listen—when it matters.
The Bottom Line: We Need More People Who Believe in Themselves
We’re living in an era of endless self-criticism. Social media has turned us into a culture of second-guessers, people-pleasers, and apology artists.
Maybe what we need isn’t less narcissism—but a better kind.
Not the version that exploits—but the version that creates.
Not the kind that takes—but the kind that builds.
Because the alternative—a world where no one dares to think they’re great—is far more dangerous.
So go ahead. Be a little selfish. The world might thank you for it.
Sources:
1. Narcissism Subtypes (Grandiose vs. Healthy)
- Krizan & Herlache (2018) – The Narcissism Spectrum Model Journal of Personality and Social Psychology
2. Narcissism and Life Satisfaction
- Sedikides et al. (2004) – Are Normal Narcissists Psychologically Healthy? Journal of Personality and Social Psychology